The products are genuine, new in box, and unused.Radwell sources these products through independent channels including resellers, the original manufacturer (not as an authorized distributor), and online marketplaces, allowing Radwell to obtain competitive buying rates.Radwell is not an authorized distributor or an affiliate of the Manufacturer of RISCN1 products.“What we say always in the lighting category is you have good, better, and best, and now we believe everything will go from good, to better, to best, to smart. “The lightbulb market is changing from non-smart to smart,” he said. With global smart home market poised for massive growth, Smits said the possibilities are limitless as long as the product is smart and priced correctly. “Maybe Bluetooth Mesh, maybe Zigbee, but first we want to penetrate the market with Wi-Fi to get the consumers used to smart home to get consumers used to smart homes and make a bigger smart home environment for the long-term. “We are already talking with Tuya to go into the next protocol level in the next year,” Smits said. “It’s top quality, top functionality, top connectivity, but at a fair price,” Smits said.Īnd now Calex is thinking of expanding its Powered by Tuya offerings via new connectivity protocols. Indeed, Calex’s 10-Euro smart lighting solution is about 300% cheaper than the average price of its competitors’ solutions. “We’ve already placed two million pieces in the European market so we are already number one with Tuya in just the first year just by having the right price point. “We believe now the price points are right to penetrate the market and go for big volumes,” Smits said. “We’ve shown that with a much lower price you can still have the same functionality and quality.” “All the people are positively shocked by the quality of these smart devices,” Smits said. Most importantly, Calex was able to significantly reduce the price point. “The protocol is Tuya and architectural structure of app is all Tuya.” “The app and packaging and lamp is all Calex but the technology is all Tuya,” Smits said. market that have proven to be successful.”Ĭalex developed its own smart home app with Tuya and finally began shipping products with the “Powered by Tuya” label. Tuya also has a proven record already with some major accounts in the U.S. “Tuya can support Wi-Fi but at the same time you can support Bluetooth Mesh and Zigbee and maybe new protocols. “We chose Tuya for one basic reason: because they have a platform that is future-proof,” Smits said. In the end, the decision came down to one key factor. “And last year we talked to everybody and some companies multiple times.” “We had talked to many companies over the last two years, including Tuya competitors,” Smits said. Knowing they wanted to go with a Wi-Fi based solution and also bring their price point down, Calex starting looking for a good smart home partner. “It’s really easy to connect and very easy to understand with consumers.” They launched a smart lighting product in 2015-a simple, Bluetooth-based solution-followed by a Zigbee-based solution, but the price points were a little too high and the connectivity protocol also needed to be Wi-Fi, Smits said. Lighting is the easy access point to let consumers know what’s possible with smart homes.”Ĭalex had been eyeing the smart home market for a while, knowing it had the key advantage of being a decorative and LED lighting expert and leader in Europe. “Remember, forty-plus lighting points per household in Europe. “If you look at the average household in Europe, the biggest growth is in lighting,” he said. Going smart shouldn’t be a problem for Calex, since its roots are in bringing ambiance and comfort to the home, specializing in artistic, decorative solutions that do a lot more than just provide light.Īccording to Smits, the average number of light points in the average European household is more than 40, meaning the European smart home opportunity is huge. “In Europe people like to spend a lot of time at home and we are very strong in the central and northern European markets,” said Will Smits, commercial director at Calex. The 50-year-old Dutch company was the first to introduce filament lamps and big LED lamps in Europe, and their pioneering innovation has paid off: their products are now sold in more than 100,000 stores across Europe and the company has seen double-digit revenue growth every year for the last five years.Ī lighting industry veteran with decades of experience in decorative and functional lighting, Calex now has its sights set on the smart home market. Which is another way to say that it’s elegant, just like Calex’s lighting solutions. “See what light can do for you”-the Calex motto-sounds so simple and yet it says so much. Product(s): Decorative and functional lighting
0 Comments
Leave a Reply. |